Private Negril Seven Mile Beach and Ricks Cafe Tour

WELCOME TO TOUR JAMAICA TODAY. Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. From the beginning, Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs.

Beloved by the hippies of the 1960s, Seven Mile Beach is still as beautiful as ever, but it's no longer the idyllic retreat it once was. Resorts now line this beach, attracting an international crowd.

This Negril beach promotes a laid-back lifestyle and carefree ambience more than any other in Jamaica or, perhaps, in the Caribbean. Clean aquamarine waters, coral reefs, and a backdrop of palm trees add to the appeal. When you tire of the beach, you'll find all sorts of resorts, clubs, beach bars, open-air restaurants, and the like.